Nov 14 2005
Google Analytics - Google disrupts Microsoft and Yahoo yet again!
[tag]Google[/tag][tag]Microsoft[/tag][tag]Yahoo[/tag][tag]Google Analytics[/tag]Google Analytics is a new free service provided by Google, which looks to be the same service or a very similar one that http://urchin.com used to provide at a considerable fee. Now I’m kind of regretting my purchase of Mint as I haven’t been that happy with it as it often counts hits multiple times and the regexps to pull out the search terms is pretty poor plus it doesn’t handle referrers from Google Images at all well and now it looks like Google has a better product available for free.
As Scoble would say, what a major disruption for Microsoft and Yahoo! This will add a lot to the statistics that Google has at its fingertips especially with its integration with AdWords and will help Google remain at the forefront of online advertising for the forseeable future.
Thanks for this Jason - looks good! Will try it out on a couple of pages in the next few days to see how it goes, then will load up all pages. I wonder how long it will stay free?
It will stay free for the forsee-able future as it is one of those products that support their core business, which is advertising. What you thought Google was a search company? Only so far in how it allows them to serve up keyword based text ads.
Plus this gives them a tremendous amount of data to work with so if it is free more people will use it and the more that do the better it is for them. Some people are complaining about privacy and what not but to me privacy is my personal information and what I do at home behind closed doors, I don’t care about them tracking things like who visits my site and what not.
This is very cool! I’ve loaded up all my pages, plus the pages for two other web sites I manage. Getting some interesting stats. Thanks for putting me on to this. It sure isn’t easy to find on Google’s own site…
Lucky I signed up to Google Analytics when I did - here’s what’s on their page today: “Over the last week, we’ve experienced extraordinarily high demand for Google Analytics, so much that we’ve had to disable new signups to ensure the best possible user experience for our customers. We are aware that some of our users have experienced a slow-down in seeing their reporting data due to the huge demand, and we’re working hard to make report data as fresh and current as possible.
We are also diligently adding more capacity so that we can re-open signups as soon as possible. If you want to be notified about when signups will re-open, please enter your e-mail address on our signup page. We are grateful for the interest that you and the entire online community has in Google Analytics.”